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Creating Customer-Centric Commerce: Turning Theory into Action

How Commerce Cloud from Salesforce can unlock growth in today’s market

Digital transformation is here. Now what?

We’ve all heard about the importance of digital transformation. The pandemic accelerated changes that were already underway and forced brands across industries to become digital-first. Moving forward, customers will continue to gravitate toward the companies that offer them more choices and relevant personalized experiences. Businesses that don’t keep up will be left behind. But how do you take the concept of customer-centric commerce from a big idea into something you can really implement for your company?

Newer companies may lack the resources to build out a solution from scratch. Larger firms often struggle bringing together various legacy systems from across departments and divisions. Everyone is challenged by staffing shortages and concerned about adding new responsibilities to already overtaxed employees.

The solution for many of our clients is Commerce Cloud

Great customer experiences start with connected data. Salesforce Commerce Cloud helps you unify your customer data, and any other data that might be trapped in systems across your enterprise, to provide a single source of truth. Then, Commerce Cloud makes it easy to

orchestrate a seamless journey for your customers across every step of the journey with composable apps and services, clicks-to-code tools, and a robust ecosystem of ISV and partner apps that are prebuilt and pre-integrated on the platform.

Key reasons why businesses are moving to Commerce Cloud

Makes data more useful

With Commerce Cloud, you can bring together data from both newer and legacy systems, then deliver personalized experiences using automation and AI. This allows you to connect the customer journey from commerce and marketing to service, social to storefront, fulfillment,

subscriptions, and payments to curbside pickup, and more.

Ease of deployment

Commerce Cloud can be customized to fit your business without coding and can easily scale

without things getting more complicated. You can build custom apps with low- or no-code

functionality or browse the thousands of pre-built apps developed by partners that help you

customize Commerce Cloud for your business.

Ease of use

Most users find Commerce Cloud to be intuitive. Everything is accessible through a simple,

easy-to-understand interface. You can also train and reskill employees with Trailhead while

accessing the knowledge and experience of a global community of Trailblazers.

Speed, agility, and scale

Salesforce solutions are highly flexible and give businesses the ability to adapt and innovate

quickly. This is vital for any company seeking to run a customer-centric business.

Headless architecture

With a headless progressive web app (PWA) kit and managed runtime, businesses can deliver

rich consumer-facing experiences with an agile front-end (head) that is fully managed by

Salesforce. This makes it easier than ever to unlock innovation and accelerate time to market at a lower total cost of ownership and with incremental rollout.

Commerce Cloud is not only about happier customers

We all know the great migration and resignation is happening. Often, people leave because they don’t have a sense of purpose or feel valued. Commerce Cloud helps improve the employee experiences by giving your people the tools and insights they need to eliminate repetitive takes, bring more satisfaction into their work, collaborate easier, and make a bigger contribution when working remotely.

How to get started

As a Salesforce SI Consulting partner with teams certified in across the Salesforce ecosystem as Architects, Consultants, Analysts that specialize in Sales Cloud, Marketing Cloud, and Custom Salesforce Solutions, Peak360 IT can implement Commerce Cloud quickly and efficiently. We’ll help you take customer-centric commerce from a good idea to something that helps your company grow right now.

Contact us here to schedule your Salesforce Discovery Call.

By Jon Ewoniuk

Jon is the President at Peak360 IT. Peak360 IT helps companies solve technical, resource, and implementation challenges on the Salesforce platform. Founded in 2014, Peak360 IT is a Salesforce SI Partner that specializes in Sales Cloud, Service Cloud, Experience Cloud - and implementing custom applications and automations on the Salesforce Platform.

With our backgrounds in Software Development, Technology, and Consulting - Peak360 IT has a reputation for developing custom integrations using various technologies, such as MuleSoft, Google Apigee, and other SOA/API frameworks.


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