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Building Your Salesforce Dreamhouse: Avoid Customization Conundrums and Craft Efficiency

Ah, Salesforce, the malleable giant, the blank canvas begging to be painted. But hold on... Before you go wild with custom fields and automation rules, let's avoid the dreaded "Customization Conundrums." Crafting your Salesforce dreamhouse requires finesse, not frenzy.

Step 1: Lay the Foundation - Identify Your Needs, Not Wants

Skip the impulse buys and Pinterest rabbit holes. Dive deep into your business processes. What workflows need streamlining? What data bottlenecks stifle progress? Map your current and desired states, identifying essential needs, not desires. Remember, every customization you add should be like a sturdy brick in your dreamhouse foundation, not a decorative novelty that might topple the whole structure later.

Step 2: Build with Purpose - Less is More (Sometimes)

It's tempting to turn Salesforce into a Swiss Army Knife, stuffing it with every feature and app under the sun. But resist the urge. Over-customization can become a monster, devouring user adoption and breeding complexity. Prioritize. Choose customizations that directly address your core needs and streamline workflows. Remember, a lean, efficient Salesforce is a scalable Salesforce.

Step 3: Keep it Clean - Avoid the Customization Cobwebs

Unused fields, redundant workflows, abandoned apps – these are the cobwebs that entangle even the most well-intentioned customizations. Regularly audit your Salesforce environment. Prune dead branches (my favorite relaxation activity btw...), consolidate redundant elements, and keep your house organized and clean. This ensures a clutter-free space for your team to thrive.

Step 4: Remember, People Live Here - Embrace User Adoption

Your beautiful Salesforce dreamhouse means nothing if no one wants to live in it. User adoption is crucial. Involve your team in the customization process, gather their feedback, and prioritize customizations that make their lives easier, not harder. 

Pro Tip: Defining Personas early on are one of the best things you can do to ensure Salesforce success.

Training and support are essential, ensuring everyone navigates your custom masterpiece with confidence.

Step 5: Evolve, Adapt, Thrive - Don't Let Your House Become a Museum

Businesses, like houses, need to adapt. As your needs change, so should your Salesforce. Regularly review your customizations, adjust and refine them to accommodate growth and changing priorities. Don't let your dreamhouse become a museum of outdated functionalities. Embrace the agility of Salesforce and keep it evolving alongside your business.

By: Jon Ewoniuk

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Jon is the Founder | Consultant at Peak360 IT. Peak360 IT helps companies solve technical, resource, and implementation challenges on the Salesforce platform. Founded in 2014, Peak360 IT is a Salesforce SI Partner that specializes in Sales Cloud, Service Cloud, Experience Cloud - and implementing custom applications and automations on the Salesforce Platform.


With our backgrounds in Software Development, Technology, and Consulting - Peak360 IT has a reputation for developing custom integrations using various technologies, such as MuleSoft, Google Apigee, and other SOA/API frameworks.


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